Develop a good content strategy

Developing content, however good, without an ideal foundation can only bring isolated success. In order for online marketing to be effective, you need an ideal strategy that will guarantee success and have the overall impact that you desire. Bottom line is do not just create content for the sake of creating content. I will help you develop an ideal content strategy for your business depending on its features, targets, and objectives to maximize your online reach. Basically, this gig will help you marry good content with a valuable content marketing strategies through the following:

• Content planning, mapping, and creation.
• Analyzing organizational goals and needs and the content that is needed
• Making inventory of current status
• Developing the most appropriate planning, collaboration and scheduling processes
• Creating a narrative for delivering brand promise and the business unique value proposition
• Planning content strategy to be employed in the diverse channels
• Developing success metrics (content-specific)
• Ensuring that content is found and is actionable by the target audience
• Planning online campaigns

This will require collaboration, scheduling and idea sharing.