Pinterest has quickly become one of the top social media networks in the world. In fact, research shows that Pinterest has reached 10 million monthly unique visitors faster than any other individual site in history, and 85% of marketers that have taken advantage of Pinterest saw an increase in their overall market reach.
The value of promoting your products and services on a thriving platform cannot be questioned. However, many business owners, big and small, are scrambling to figure out whether or not investing time in building an audience on Pinterest will give them a justifiable return-on-investment.
Your target market may fit Pinterest's audience, but will your ideas correlate into Pinterest exposure? Will your images be attractive to develop a following, and where do you begin creating a Pinterest page?
Are you still unsure about whether you should be channeling time and resources to Pinterest marketing? If so, here are some numbers to help you make up your mind:
- Pinterest is the 4th most-used social media site
- Pinterest has 70 million users
- There are over half a million verified business accounts on Pinterest
- Pinterest has over 2.5 billion average monthly pageviews
- Pinterest users spend an average of 98 minutes per month on Pinterest
- The average amount per order that derives from Pinterest traffic is between $140 and $180
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