Facebook Marketing Book - From setting up Shopify Store To scaling FB campaign
Marketing/Social Media Marketing
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This book contains a wealth of information. In its almost 250 pages it contains everything from setting up your Shopify store to scaling your FB campaign and everything in between. It contains several different and effective advertising strategies along with targeting information. Complete separate parts have been included that contains targeting examples since it’s the deciding factor between winning and losing a campaign, as well as information compiled from FB campaigns that are generating up to $14k per month. In short, after covering this book from cover to cover, you will have everything you need to start generating enough money to live your ideal life. Having said that, this book is not for absolute basics. I will not teach you how to setup Facebook ad account etc. A simple Google/YouTube search will get you going in 30 mins. Once you have your basics down, this book comes into play. It contains numerous proven techniques, strategies, tips and tricks of the trade that you can implement on your store and ad campaign and see immediate results.
Contents:
PART (I) PREFACE ............................................................... 4
PART 1: YOUR ONLINE STORE ........................................... 7
Chapter: Online Store Setup ................................................. 8
Chapter: Site Design ............................................................. 12
Chapter: Product Page .......................................................... 16
Chapter: Checkout ................................................................. 21
Chapter: Pricing ..................................................................... 25
Chapter: Payment Gateway ................................................... 27
Chapter: Apps ........................................................................ 29
Chapter: Shop Examples ....................................................... 32
PART 2: AD CAMPAIGN ......................................................... 35
Chapter: Campaign Foundation ............................................. 36
Chapter: Strategies ................................................................ 38
Chapter: Targeting ................................................................. 53
Chapter: Bidding..................................................................... 61
PART 3: AD COPY ................................................................. 63
Chapter: General Guidelines ................................................. 64
Chapter: Ad Testing ............................................................... 69
Chapter: Headlines ................................................................ 71
Chapter: Image ...................................................................... 79
Chapter: Ad Text .................................................................... 90
PART 4: FURTHER INFORMATION ...................................... 97
Chapter: Important Stuff ........................................................ 98
Chapter: Hunting ................................................................... 101
Chapter: Tools ....................................................................... 107
PART 5: STRATEGIES FROM FACEBOOK POSTS .............. 109
PART 6: TARGETING ............................................................ 160
WHAT’S NEXT ....................................................................... 214
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