***** On Page SEO *****

Full technical optimization of your WordPress website and page level optimization for up to 5 target pages. Other platforms/static sites can be optimized too but please get in touch first to ask.

Includes:

• Full Screaming Frog checks for crawability & other issues
• Advanced Google searches for index checks & penalties / index bloat
• Browseo check
• Robots.txt optimized
• Sitemap.xml & HTML Sitemap inclusion including link in footer to HTML sitemap
• Adding Yoast Or AIOSEO plugin & correctly configured (there's a wrong & a right way to do this)
• Link structure audit*
• Broken links & 404 pages cleaned up
• Bad redirects fixed
• Mobile friendly check
• Site speed improvement - includes Google Site Speed, GTMetrix & Pingdom checks
• Privacy / T&C pages created and linked to from footer
• JSON Schema added
  
• NAP added to footer (optional - suitable for businesses)
• Links out to existing social sites checked and corrected

It is recommended you target 1 page to 1 keyword, you can however choose close synonyms but unrelated keywords will be rejected and we will choose your first choice - you should use your highest volume keyword as your primary keyword.

• Page meta Titles & Descriptions optimized for your keyword(s)
• URL optimization*
• Keyword rich royalty free image added or if one exists it will be "fixed" including alt text
• keyword added to first paragraph and bolded/italicised (please note we will endevour to put your exact keyword in place but only if it makes sense - Google is smart enough to know the intent e.g "plumber Dallas" could be "plumber in Dallas"
• Header tags optimized**
• Competing pages underoptimized, merged or removed*
• Correct canonicalization put in place
• Contextual internal linking put into place (if your site allows for a virtual or directory silo we will do this)
• Common links added to page (i.e. footer or sidebar)
• If you have a video this can be embedded (optional)
• Additional content added WITHIN REASON***
• Recommendations for additional supporting pages/posts that you should be creating, we will look at up to 5 of your competitors to get an idea of this.

Optional (but recommended):

Google Console (Webmasters) / Analytics -

YOU MUST PROVIDE RECOVERY INFO, IF YOU DO NOT AND THERE IS A DELAY THEN THIS STEP WILL NOT BE CARRIED OUT AND THE WORK WILL BE DELIVERED WITHOUT THIS STEP INCLUDED.

• GWT & Google Analytics added to your site
  
• Analytics set up and tested (basic set up, i.e. no goals etc)
• GWT:
  • Target country set
  • XML sitemap submitted
  • Mobile test
  • Crawl and Render - submitted for indexing

*Please state whether you are happy for action to be taken with regard to URL changes, any link equity / juice pointing to an existing URL WILL be taken into consideration and a 301 put in place if necessary.

** Very occasionally we see multiple H1 tags caused by plugins, if this occurs we cannot spend time trying to figure out how to reprogram the plugin, we will point this out to you. You have to accept this.

*** AdditionaL content will be added WITHIN REASON in other words if we need to write an additional 100 words of text we will do this but will not be creating new pages or whole page sections etc.