Make your visitors happy and with that encourage them to browse your website. The website speed can bring more sells, more backlinks and more positive ranking. If your site is slow at the opening, that will make your visitors click the x button and leave your website without even seeing it.

So you must optimize your website for high speed. 

Basic optimization - I will speed your site by using several plugins. I will set up these plugins for maximum performance. Also, I will run the manual diagnose and suggest you to use better plugins for your website, in case you are using any of the problematic plugins. Also, I will check your theme site and give you advise if a theme is maybe coded poorly.

But just to let you know, there are many other complex ways of speeding up your website. Speeding up the server with installing cache and customizing server settings for highest performance. I can work with Apache server and NGINX servers. Check my other services to see how to speed server.