Silo Based Niche and Location Specific SEO Keyword Research
#1 Reason SEO Campaigns Fail Is Lack Of Solid Keyword Research
First, a quick note about my capabilities. I am a long term online marketer with 10+ years experience in SEO and 3+ years experience with PPC. I currently manage online marketing for a number of clients: realtors, attorneys, engineering, financial entertainment, manufacturing, travel, affiliate marketing, etc. This has brought me a broad range of experience with identifying the best keywords across multiple types of businesses.
What Is Keyword Research
Keyword research is the backbone of any SEO campaign. Select the right search terms to target and the chance of a successful marketing campaign just got a little higher. Select the wrong keywords to target and you will never reach the full potential. So it is important to understand what makes one keyword better than another. Here are some things to consider:
- Does the keyword search term match the market you are targeting and the clients you want to attract? The secret is to align search terms people use with your website optimization for your target market.
- Are the keyword terms too competitive to rank in a reasonable period of time? It can be much easier, faster and cheaper to rank for long tail keywords saving you time and money.
- Are the targeted search terms you are targeting ‘buyer keywords? Long tail keywords drive more actions because the search granularity means they are more informed about what they want.
- Do the keywords have sufficient traffic to make it worthwhile to pursue? It's great ranking for keywords but if they do not bring enough traffic or qualified buyers to your website, what's the use.
There is a second element of keyword research, and that is understanding the keywords that your competitors are targeting. We have an optional extra package the puts us inside your competitor websites and analyze what they are targeting. The extra competitive package keyword analysis includes search terms for the top 10 competitors for each pkw (primary keyword) package that you order.
What Is Included In This Package
We are keyword geeks and have tried every keyword research tool on the market. We recently were given early access to the best keyword tool we have ever seen. This tool is much better than many that we have used in the past including Market Samurai, Longtail Pro and others. This keyword tool is the real shizzle for finding thousands of LSI or longtail keywords.
We align perfectly with the 'silo keyword' method and SEO process taught by Alex in Source University. Each order is based on 1
pkw that you want to target. You can order as many pkw silo's as you want since a website can be setup as a single silo, or a network of interconnected silo's.
For each pkw order you will receive 3 skw (secondary keywords) that best fits the pkw. There is also an extra for us to create an SEO map for the pkw and skw.
We provide detailed metrics for each pkw and skw:
- Search volume
- Cost per click (big indicator of competitiveness)
- Profitability score
- Difficulty score
- Root match
- Domain availability of pkw
- If you choose the extra for competitor analysis, you will also get the following for each of the top 10 competitors for each pkw:
- Moz DA score
- Moz PA score
- Number of incoming links
- On-page optimization analysis
- -- and more
Each pkw package costs $20.
Note: We make no guarantees on the number of searches for the keywords we return. Each niche and local market is different and has different search results. Remember, the goal is to get the best keywords to rank and make money, not necessarily to find which keywords get the highest number of searches.
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