Did Your Site Get Slapped By Fred? Here’s Your Fred Fightback Fix

If you clicked through because you know about the latest Google Fred update, then you can skip the next section. If not, keep reading…

What IS The Fred Update?

In the first half of March 2017, some sites experienced a significant drop in rankings and traffic.

While it was not confirmed at first, many began calling it the “Fred” update because of Google’s Gary Illyes’ comment that all updates should be called “Fred.”

Search Engine Roundtable recently confirmed the “Fred” update. Here’s a snippet from the piece:

“Gary said in his response to questions about this Fred update that when they discussed the industry chatter on this update, his "search leads" (I guess his bosses) decided not to discuss it with the public. Then Gary said he will say one thing, that the sites impacted by this update should have been because what they are doing are specifically against Google's webmaster guidelines. Gary said the answer to why sites got hit by this is in the existing webmaster guidelines.

I did try to get Gary to give us one specific guideline that these sites violated but he wouldn't add anything more about this update.

Again, if I had to guess based on reviewing over 100 sites that saw significant drops on March 8th, I'd said most had low value content with the goal of revenue generation only.”

(Source: https://www.seroundtable.com/google-confirm-fred-algorithm-update-23603.html)

Google Webmaster’s Guidelines

So what EXACTLY does Google want?

Let’s go to the source.

Check out the video above from their Webmaster Guidelines page if you haven't already watched it.

Here are also some guidelines they have laid out pretty plainly to see:

“Basic principles

• Make pages primarily for users, not for search engines.
• Don't deceive your users.
• Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
• Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.”

(Source: https://support.google.com/webmasters/answer/35769?hl=en)

This is basically saying:

• Create valuable content that helps users
• Create unique and engaging content to help users
• Create your site around the user and NOT the Search Engines

In fact, their quality guidelines specifically read:

“Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.”

(Source: https://support.google.com/webmasters/answer/35769?hl=en)

What's The Solution?

The solution in a nutshell is to create unique, engaging and valuable content that ACTUALLY helps users.

That’s where I come in.

It’s a simple solution really. It goes like this:

1.   Research and analyze the top ten rankings for your specific KW phrase you dropped in the rankings for OR want to rank for

2.   Create a detailed report and plan for you based off of the research and analysis

3.   You go and create the new AWESOME content armed with this information or…

3a.  You have me do it for you

Why Work With Me?

There are many more reviews from my clients here at Konker, (99 to be exact at the moment – will you be #100?), but I think you get an idea of what they have come to expect and enjoy when they work with me.

The Fred Fightback Fix

The cost for this basic service is $100 to do the research, analysis and creation of a detailed report and plan.

You can choose to create the content yourself based off of the information and outline I give you OR you can choose to have it done hands off for you.

My suggestion for each page of new content is a minimum of 2,000 words.

This isn’t just a randomly selected number either.

Here’s proof:

What Does The $100 Cover?

If you just want the plan, then go ahead and order the basic gig for $100.

I REPEAT, the basic gig is NOT for the written content. You are just purchasing the Game Plan.

If you’d rather have it COMPLETELY hands off and have me create the juicy content, then select an extra to suit your number of pages (up to three per site).

If you need more than three pages of content please contact me so we can speak more about your project.

What Are You Waiting For?

Click Buy Now To Order!